The 13th annual Roots Picnic, usually held outdoors in Philadelphia is moving online this year. The band is also partnering with Obama's non-proft When We All Vote to encourage voter education and participation.
This year, the Roots Picnic will feature performances by The Roots, of course, as well as H.E.R., Roddy Ricch, SZA, Kirk Franklin, and more.
The event will also include appearances by Lin-Manuel Miranda, Chris Paul, Tom Hanks, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth. Viewers can also expect pre-recorded messages from other surprise celebrities eager to help the cause.
The goal of the event is to encourage viewers to register to vote through the help of When We All Vote volunteers who will be reaching out to eligible voters throughout the stream.
When We All Vote managing director of communications and culture Stephanie L. Young discussed the importance of the organization in a statement saying:
"As we face one of the most challenging years for our nation, we could all use a moment of inspiration and light to help focus on what we can do to take action together — and that action is voting. When We All Vote is on a mission to change the culture around voting and we are committed to closing the age and race gap of those who show up at the ballot box, increasing participation in each and every election"
The Roots manager and Live Nation Urban president Shawn Gee spoke about the desire to team up with When We All Vote for this year's Root's Picnic:
"Historically, Questlove & Black Thought have always been very active participants in the voting process, however I felt that it was imperative that this year I open up both The Roots and my Live Nation Urban platforms as vehicles for both voter education and voter registration. Our goal is to aggressively impact change and we're going to have some fun while doing so."
Fans can tune into the stream on The Root's YouTube channel on June 27th.
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