Tom Hanks is warning fans of an advertisement using his likeness to promote a dental plan.
The actor posted an image of the advertisement to his Instagram account Sunday, which showed an artificial intelligence version of himself as a spokesperson.
"Beware!!" Hanks wrote. "There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it."
AI usage is one of the issues at the heart of the ongoing Hollywood actors strike, with actors fighting to prevent studios from using AI-generated images in the place of humans.
Actors slam AI using their likeness
The Screen Actors Guild's (SAG-AFTRA) chief negotiator, Duncan Crabtree-Ireland, previously revealed that studios proposed "performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation."
It was central to the writers strike, which was recently resolved, with studios agreeing not to use artificial intelligence to write or rewrite scripts, or as "source material" to adapt.
Hanks previously spoke out against the use of AI in film and television production. He said on The Adam Buxton Podcast in May that an AI version of himself could continue acting, even if something were to happen to him.
"I could be hit by a bus tomorrow, and that's it, but performances can go on and on and on and on," Hanks said. "Outside the understanding of AI and deepfake, there'll be nothing to tell you that it's not me and me alone. And it's going to have some degree of lifelike quality. That's certainly an artistic challenge, but it's also a legal one."
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