It's not conventional, but whenever was Jerry Seinfeld conventional?

Seinfeld will direct, produce and star in Unfrosted, which is inspired by a bit in his last stand-up special, 2020's 23 Hours to Kill, about the origins of the Pop-Tart.

He co-wrote the comedy with Spike Feresten and Barry Marder, both of whom worked on Seifeld's animated feature Bee Movie.

Netflix and Seinfled have previously worked together on the interview series Comedians In Cars Getting Coffee, as well as two comedy specials, including 23 Hours to Kill and 2017's Jerry Before Seinfeld. The streamer also landed worldwide rights to sitcom Seinfeld in a five-year deal worth $500 million, with the series hitting the service later this year.

Seinfeld deconstructed the Pop-Tart joke in a video segment. It recounted the moment when, as a school kid, his world was rocked by the breakfast product. "How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?"

Back in 2012, Seinfeld explained, "When I was a kid and they invented the Pop Tart, that back of my head blew off."

Seinfeld's forays into movies so far have been limited. He co-wrote, produced and voiced the lead role Barry B. Benson in the 2007 DreamWorks Animation hit Bee Movie, and he was the exec producer and performer of the 2002 documentary Comedian.