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SimpliFed Founder Andrea Ippolito on Giving Families the Right to Choose

SimpliFed Founder Andrea Ippolito on Giving Families the Right to Choose
SimpliFed

SimpliFed Founder Andrea Ippolito on Giving Families the Right to Choose

As the founder of telehealth platform SimpliFed, which provides families with breastfeeding and baby feeding support, Ippolito has made it her mission to make sure families know what resources are available to them.

Andrea Ippolito is helping families choose what's right for their babies.


As the founder of telehealth platform SimpliFed, which provides families with breastfeeding and baby feeding support, Ippolito has made it her mission to make sure families know what resources are available to them after they welcome a baby into their lives.

"Not a lot of people realize that under the Affordable Care Act, it is your right under federal law to get access to support. And no one's been enforcing that policy," she tells Sonia Baghdady of Advocate Now.

SimpliFed is the first ever baby feeding company to offer both breastfeeding and baby formula options. This was important to Ippolito, as "most parents in the U.S., both breastfeeding use formula, but sadly face an extraordinary amount of judgment."

"We chose to include both because most people do both at some point. And if not, we need inclusive, non-judgmental options," she explains, continuing, "We are a breastfeeding support provider that believes that no matter how you feed your baby, we should have your back. ... SimpliFed believes it's your right to choose however you want to feed your baby."

SimpliFed offers free classes on breast pumping , as well as prenatal and postpartum care. They also recently partnered with Natures One to distribute an "affordable, trusted, organic formula option" delivered directly to homes.

Through the partnership, parents can go to the SimpliFed website and receive on-demand, insurance-covered guidance from certified baby feeding experts. They can also receive formula as either a single purchase, or subscription package.

Ever since the overturning of Roe v. Wade, the healthcare debate has largely focused on care for babies after birth, but Ippolito believes that parents need more support and attention.

"There's a lot of talk about about babies. Well, let's actually support babies and let's support their parents in the process, because it's just not right that we often discard parents after the baby is born," she says, adding, "There's been a tremendous lack of support postpartum for families, especially for parents. A lot of attention is given on the baby."

Ippolito says: "A healthy parent is one that has the freedom to choose how to feed their baby in the way that they want, that protects their physical and mental health."

For more interviews like these, watch Advocate Now on The Advocate Channel.

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Ryan Adamczeski

Digital Director

Ryan is the Digital Director of The Advocate Channel, and a graduate of New York University Tisch's Department of Dramatic Writing, with a focus in television writing and comedy. She is also a member of GALECA, the LGBTQ+ society of entertainment critics.

Ryan is the Digital Director of The Advocate Channel, and a graduate of New York University Tisch's Department of Dramatic Writing, with a focus in television writing and comedy. She is also a member of GALECA, the LGBTQ+ society of entertainment critics.