Heading into the show's ninth season, Taffer is embarking on a cross-country adventure to help struggling bars.

Taffer, known for his hardline persona, revealed that he is bringing even more tough love this season.

"Now these people have an opportunity to catch up on their debts, catch up on their house payments and really be successful, so you're gonna see me be more aggressive than you've ever seen me. You're gonna see me be very motivating this season because I wanted to get the fire back in their bellies. When we succeed, we make people smile. I wanted to get the smiles back into these businesses too," Taffer said.

Catch new episodes of Bar Rescue Sunday nights on Paramount Network.