Advocate Now | Sami Sage 

Today, Betches Media is one of the first and only major media companies founded and run by women, something its creator believes "has really helped set us apart in the women's media space."

"When you think about a lot of women's media, a lot of it isn't even owned by women," Sage explains. "But this is a company that was founded in friendship."

The company branched out into covering politics ahead of the 2016 election, as Sage noted she saw the political climate "change drastically."

"It was such an important time to get involved politically," she says. "We felt that we had built enough trust with our audience by that time that they could come to us in the news and politics space and would be open and receptive to that from us, and I think our audience was craving it at that time."

Though it was important to use her platform for advocacy, Sage also found it critical to keep content humorous, as a way to make current events more digestible. The tumultuous time also marked a chance for the company to shift away from comedy deemed more "mean-spirited."

While Sage is a proponent of comedy in various forms, she appreciates the way in which the artform has become more inclusive.

"There's been this a new space created for more positive, more inclusive comedy. Comedy that touches different communities and shares, more unique, diverse views and is still extremely funny," Sage says, adding, "Mean spirited comedy, I don't know if that's ever going to go away. The really good thing is that there's now space and channels and and a demand for other types of comedy."

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